| Posted on Nov 19, 2010 06:12:43 PM | Brian Dunbar | 1 Comments | |
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Spent part of this week checking the spread of Monday's Chandra story across the web, both from www.NASA.gov and social media. Though the social media channels are increasing in importance, especially in spreading the word on the first day, the web site still takes the preponderance of traffic, particularly the follow up in the days after the event.
Not surprisingly, attention generated by Facebook drops very quickly as the story moves down NASA's Facebook page. Plays of the video fall off on both the site and our YouTube channel, but traffic remains higher on the site, paralleled by the drop we see on the site.
Notice that the reach of Twitter can increase as days go by, especially as people start retweeting others' retweets.
The point of social media is not explicitly to generate traffic to the site, but it's worth noting that a very small but growing fraction of people are coming to the site that way.
Trying to ascertain patterns and identify the strengths of each channel will be a key element as we start formulating ideas for the next version of NASA.gov in the weeks to come. As always, suggestions welcome.
(FB: Facebook; YT: YouTube. Like you didn't know.)
Chandra Finds Youngest Nearby Black Hole (Nov. 15, 2010)
Mon
Tue
Wed
Thu
Chandra main page downloads
91,462
15,289
4,425
(1)
Feature story downloads
35,812
39,497
12,405
(1)
Shares via Add This
10
7
0
0
Video on www.nasa.gov
70,648
50,027
18,117
10,975
Video on NASA TV YT
1,631
18,765
12,286 (2)
Press release on www.nasa.gov
40,613
N / A
N / A
N / A
Press release via Gov Delivery
263,693
N / A
N / A
N / A
Press release via listserve
14,329
N / A
N / A
N / A
Impressions on FB page
82,004
48,413
6,464
7,221
Likes on FB page
581
56
14
16
Comments on FB
102
8
4
2
FB likes on NASA.gov
2,000 (4)
Reach of retweets (people)
27,190
29,107
23,635
42,213 (3)
Retweets from NASA.gov
210 (4)
Referrals to www.NASA.gov from FB
32,843
9,516
3,131
(1)
Referrals to www.NASA.gov from Twitter
8,125
4,741
2,693
(1)
Total visits to www.NASA.gov
1.85 million
868,088
599,233
(1)
Live press conference streams on www.nasa.gov
18,000
N / A
N / A
N / A
Press conference replays on NTV YT
767 (4)
(1) Data not available until Saturday due to the size of log files to be processed
(2) Total for Wednesday and Thursday
(3) Includes retweets from other sites, e.g., National Geographic
(4) Cumulative for the week
Tags : General, Metrics, Social Media, Twitter, YouTube
So fun to see the numbers behind the hard work the NASA team does. Thanks for sharing.