On the way to the funeral of my grandmother, we drove by a place she used to take us as children. She would go to the historic O Street Market in the Shaw neighborhood of Washington, DC. While she shopped, we played at the adjacent Kennedy Playground. We passed the time while my grandmother looked at chicken livers and chicken wings. I had glorious memories of riding on trains, sailing on ships, and flying on planes. I was particularly enthralled with the planes and my ability to fly. I was stunned … I repeat … stunned, when as a young teenaged driver I rode past there only to be shocked by the fact that they were not real, functioning trains, ships, or planes.
As the funeral procession rode by, there was nothing left of the playground. The only thing that remained of the O Street Market was a façade of what once was and fragments of memories of a little girl with a big imagination and her grandmother. I cried.
Later that night, a lifelong childhood friend also named Linda came by my house. She told me something I forgot – or maybe I never knew. She said that because of me, she was convinced that she could fly. Well, I blogged about my own misguided thoughts about my airborne abilities (pictured here in my flying tricycle), but I didn’t realize until that moment that my childhood friend, without my knowledge had latched on to this vision of flight. She told me that she learned from my failure and concluded that I just didn’t know what I was doing. Her flight attempt ended with a bump on the head.
I knew that there was leadership lesson here; I’d figure it out later.
Lately, I’ve taken a lot of hits about the NASA vision for IT – that we are the BEST IT organization in the world (being the best in the universe will be in our 5-year plan). I had the audacity to suggest that we should measure this objectively by project performance, workforce competencies, outcomes of effective governance, and application of innovation. I got constructive and loving feedback suggesting that perhaps we shouldn’t strive to be the best – we can’t really afford that anyway. Let’s just be good enough – it’s cheaper.
But it seemed reasonable to me. Even though NASA is not in the IT business, IT is a critical part of the products and outcomes that we produce. We spend nearly one and a half billion dollars on IT and we need to get the most value that we can out of this investment. We can do this by being the best in the management of IT.
The notion of a Big Hairy Audacious Goal (BHAG) is nothing new. Jim Collins describes this in his book “Built to Last”. He offers that successful organizations have a BHAG and it
“… engages people – it reaches out and grabs them in the gut. It is tangible, energizing, highly focused. People ‘get it’ right away; it takes little or no explanation.”
Many companies or organizations use the BHAG to stimulate progress. Here are some examples:
- Google: Organize the world’s information and make it universally accessible and useful.
- Ford: “Democratize the automobile.”
- Microsoft: “A computer on every desk and in every home.”
- Disney: Build Disneyland – and build it to our image, not industry standards. To be the best company in the world for all fields of family entertainment.
- Amazon: Earth’s most customer centric company.
- Twitter: To become “the pulse of the planet.”
But, in his book, The 21 Indispensable Qualities of a Leader, John C. Maxwell discusses the importance of vision in a leader’s walk. In fact, a leader’s vision is drawn on their past.
“Vision isn’t some mystical quality that comes out of a vacuum, as some people seem to believe. It grows from a leader’s past and the history of the people around him.”
I still can’t shake my childhood vision of being able to fly.
However, what if this criticism is justified? Maybe I will cause NASA to just get a figurative “bump on the head” as my friend Linda. I can’t say that I’m really sure of the answer. But, as I did some research for this blog, I discovered something truly amazing. I discovered the trains, planes, and ships WERE REAL!
In a Time Magazine article, Recreation: Way Out to Play, the writer talks about the opening of the then new John F. Kennedy Playground in June 1964. It was a child’s vision of Eden that was part of a project to support depressed city neighborhoods that had no recreational activities. The program cost nothing, and the planners simply asked the armed forces to donate real trains, planes, and ships. REAL PLANES! I KNEW IT!!!
“Limitations live only in our minds. But if we use our imaginations, our possibilities become limitless.” – Jamie Paolinetti
I remember telling my grandmother about our adventures at Kennedy Playground. She smiled and said, “Tootie Baby, imagination is the greatest nation in the world”. I didn’t really get it then. But, I get it now. Imagination.
Linda Cureton, CIO, NASA
Imagination is what makes change possible alternatives for a variety of accomplishments. Yes Mrs. Linda Cureton, the best resource to realize the seemingly impossible and maintain a constant evolution is the imagination. Imagine a better world and think about the details that enhance this new world and imagining them doing these subjective images. This is what we normally do, but it is very good to read a text as your paying attention to the processes of creation and human development. You as a CIO does well in “detailing” the idea that we can see what we do but watch. I learn a lot with you. Thank you!
Linda,
What people care most about an organisation is its purpose and is it achieving its purpose?
If the purpose is a BHAG they care more.
The organisation people care most about in the US is its defence force.
The issue for the President and Congress is that NASA is an organisation formed to deliver a BHAG and now there is no BHAG. If they can’t agree on a BHAG, NASA should be down-sized and broken up into a series of national laboratories.
Here is a idea, why keep all of the shuttles on the gound and sell them after the program is over. Outfit them, well only one with simple tracking dsvices and send one into space.
I think it would bring the world together.
I hate to see the space shuttle program come to a end.
Big fan
Giancarlo DiMaria
Toronto Canada
gdimaria@sympatico.ca
My favorite Einstein quote: “Imagination is more important than knowledge.”
As a fan of NASA’s work since I was a child (I asked my parents to wake me at 3AM to see Neil Armstrong set foot on the moon, live on TV), I say, GO FOR IT!