This is the most common question we are asked, and the answer is “maybe.” It all depends on where you are located and what sort of equipment you have.
Closest approach will be around 19:25 UTC on February 15; this will be when the asteroid will be at its brightest. Even at this time, when 2012 DA14 is only about 17,000 miles above Earth’s surface, it will not be visible to the unaided eye due to its small size. Observers in Indonesia (which is favored to see close approach) will need binoculars to catch a glimpse of the asteroid as it moves rapidly through the sky.
The rest of us will need to use a telescope. In North America, 2012 DA14 will be no brighter than magnitude 11 when the Sun sets on the 15th. This is over 60 times fainter than the faintest star you can see with your eyes under perfect sky conditions. Also, it will still be moving quickly through the constellations — over 3 degrees (6 Moon diameters) per hour — and this speed, combined with its fading, will make it a challenging target, even for experienced amateurs. Algorithms in many of the software programs used to drive telescopes are not suited for fast movers like this one, and may point the telescope in the wrong locations (A test we conducted using a popular software package showed that it would point the telescope over a degree away from the actual position of DA14, well outside the one half degree field of view of most instruments). So seeing 2012 DA14 before it fades beyond the limit of most amateur telescopes will not be a simple task; it will require some thought and advanced planning. An invaluable tool in planning your observations is the JPL Horizons website (http://ssd.jpl.nasa.gov), which can calculate the precise positions of 2012 DA14 for your location.
So can I see 2012 DA 14? The answer is yes — if you have access to a decent telescope, if you take the time to figure out where you need to look in advance, and if your sky is clear. A lot of work, but the reward is a glimpse of a house-size visitor from another part of the Solar System as it whizzes by our planet at a distance closer than many of the communications satellites we depend upon in our daily lives. A rare event, to be sure.
Those without telescope access may also get a glimpse. NASA will be streaming the latter part of the asteroid flyby on Ustream at http://www.ustream.tv/channel/nasa-msfc – if the skies are clear in Alabama and the MSFC-based telescope can view DA14, you can use the Internet to get a peek at 2012 DA14 (which will look like a fast moving star) from the comfort of your home.