Monthly Archives: November 2010

A Season of New Improvements

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With Thanksgiving behind us, we at NASA.gov are thankful for our colleagues across the country who work so hard to tell the story of NASA on the web. We’d like to take a few moments to point out some of the new enhancements we’ve all been working on this fall:

  • mobile.NASA.gov – We’ve mentioned it in passing before, but we’ve rolled out a new mobile version of the agency’s website, aggregating the latest news, features and images onto your mobile devices. More features are still to come, and we’ll update you with a full post about the mobile site soon. 
    Screenshot of the Mobile site
    (Above: A screenshot of the mobile.NASA.gov website)

  • go.NASA.gov – Our new URL shortener helps us save characters within our tweets, and it also signals you that clicking on a go.nasa.gov URL will lead you to a NASA-related web page. We’ve worked to integrate this URL shortener (powered by bit.ly) into most of our social media tools and are working to integrate it into our sharing tools as well.
  • Slideshows – We’ve rolled out new slideshows on the homepage and on many sections of NASA.gov. These slideshows automatically step through a series of latest news or features, but you can also take control and manually navigate the content. This new design has a larger image and gives us more spots for showcasing material from around the site. We’re rolling out this feature across the site as we update each section.
    Screenshot of the Slideshow
    (Above: A screenshot of a slideshow in the News section of NASA.gov)
  • Tweet/Like buttons – We’ve added the “Tweet” and “Like” buttons you may recognize from other news sites to the top of our story pages. These buttons allow you to easily tweet the title of the story and URL to your Twitter account, or “like” the story on your Facebook profile. This tighter integration between those two networks and NASA.gov will make it easier for you to let your friends and followers know what you’ve found interesting on our site. We’re continuing to look at other ways to more closely tie our content with the social media sites you use.

These are some of the larger items we’ve worked on this fall. Thanks to all of you who continue to give us feedback about the site. The tweets to @NASA, the e-mails to webcomments@hq.nasa.gov and the comments on our blog posts help us improve the site.

We’re thankful for all of you who have taken the time to come to NASA.gov and want you to keep coming back to catch up on the latest news and information about NASA.

Comparing the Interwebs to Social Media

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Spent part of this week checking the spread of Monday’s Chandra story across the web, both from www.NASA.gov and social media. Though the social media channels are increasing in importance, especially in spreading the word on the first day, the web site still takes the preponderance of traffic, particularly the follow up in the days after the event.

Not surprisingly, attention generated by Facebook drops very quickly as the story moves down NASA’s Facebook page. Plays of the video fall off on both the site and our YouTube channel, but traffic remains higher on the site, paralleled by the drop we see on the site.

Notice that the reach of Twitter can increase as days go by, especially as people start retweeting others’ retweets.

The point of social media is not explicitly to generate traffic to the site, but it’s worth noting that a very small but growing fraction of people are coming to the site that way.
 
Trying to ascertain patterns and identify the strengths of each channel will be a key element as we start formulating ideas for the next version of NASA.gov in the weeks to come. As always, suggestions welcome.


(FB: Facebook; YT: YouTube. Like you didn’t know.)

 

Chandra FindsYoungest Nearby Black Hole (Nov. 15, 2010)

 

 

Mon

Tue

Wed

Thu

Chandra main page downloads

91,462

15,289

4,425

(1)

Feature story downloads

35,812

39,497

12,405

(1)

Shares via Add This

10

7

0

0

Video on www.nasa.gov

70,648

50,027

18,117

10,975

Video on NASA TV YT

1,631

18,765

 

12,286 (2)

Press release on www.nasa.gov

40,613

N / A

N / A

N / A

Press release via Gov Delivery

263,693

N / A

N / A

N / A

Press release via listserve

14,329

N / A

N / A

N / A

Impressions on FB page

82,004

48,413

6,464

7,221

Likes on FB page

581

56

14

16

Comments on FB

102

8

4

2

FB likes on NASA.gov

 

 

 

2,000 (4)

Reach of retweets (people)

27,190

29,107

23,635

42,213 (3)

Retweets from NASA.gov

 

 

 

210 (4)

Referrals to www.NASA.gov from FB

32,843

9,516

3,131

(1)

Referrals to www.NASA.gov from Twitter

8,125

4,741

2,693

(1)

Total visits to www.NASA.gov

1.85 million

868,088

599,233

(1)

Live press conference streams on www.nasa.gov

18,000

N / A

N / A

N / A

Press conference replays on NTV YT

 

 

 

767 (4)

 

(1) Data not available until Saturday due to the size of logfiles to be processed

(2) Total for Wednesday and Thursday

(3) Includes retweets from other sites, e.g., NationalGeographic

(4) Cumulative for the week